Custom Concept & Design

Our Custom concept & design service lays the foundation for your entire event.We create a cohesive visual strategy tailored to your celebration — a concept that connects decor, color, furniture, lighting, and styling into one beautiful, intentional experience.
This is not just moodboarding. It’s design thinking for events — transforming your occasion into a story with depth, emotion, and style.



Illustration
Illustration
Illustration
Illustration

What’s Included

1.Event & venue analysis • Type of event (baby shower, bridal shower, birthday, etc.) • Guest profile and flow • Venue layout, dimensions, architecture, and light • Season, time of day, and technical constraints
2. Style & Positioning • Defining the tone and mood of your celebration • Establishing core visual and emotional values • Creating a direction that’s refined, warm, bold, soft — whatever reflects your vision best
3. Moodboard Development • Custom-designed visual board • Color palette (tones, textures, finishes) • Inspo images for decor, furniture, floral, lighting, textiles • Delivered in a branded, well-structured PDF format
4. Concept Naming & Verbal Style
• A theme or name that reflects the personality of your event
• Elegant phrases and titles for signs, cards, and printed elements
• Language that complements the visual identity

5. Layout & Flow Planning • General zoning and guest navigation • Placement of key areas: photo backdrop, table setup, dessert station, gift table • Balanced visual composition and movement across the space

6. Design Breakdown by Zone • Floral arrangements and balloon structures • Furniture selection and styling accents • Tabletop elements and textiles • Personalized decorative details (signs, stationery, sculptural forms)

7. Final Presentation• A complete PDF file including: – Moodboard – Color codes – Zoning plan – Visual recommendations – Key styling points• Easy to hand off to our team or a third-party vendor


Process Overview

Illustration
Illustration
Illustration
Illustration
Illustration






Pricing
$250 CADComplimentary with full-service event styling from $5000 CAD
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What You Receive
• A crystal-clear visual direction • An original concept that reflects your event’s personality • A polished and cohesive style from start to finish • A full presentation that saves time and prevents scattered decisions • A foundation for a truly beautiful and memorable celebration

Dreams Décor

2025

Dreams Décor

2025